Featured on 106.1 KMEL hit song “Betta Bitch,” by the A.P.B. Gang, , West Side Lem, Co-Creator of ACTION ENT, and prominent member of the A.P.B. Gang, is establishing himself as a rising West Coast rap star, creating songs with the combination of swagger, sex appeal, toughness, and pop crossover appeal representative of the rapper himself. Streetwise, hardened, and graced with knowledge, the West Oakland rapper is one of the first West Coast rappers to envelop the beat riding mentality of the South as well as the gangsta mentality of the West Coast.
While incorporating a subtle undercurrent of today’s pop into his music, he is among the first of many of a new breed of West Coast rappers who are able to cross over well among multiple markets without losing street credential. His youth is pivotal, but so is his grandiosity, and when Lem can balance this persona most favorably and find himself a production formula to fit, commercial eminence will be the result representative of the rapper himself.